La Vicuña — escudo
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Sourcing B2B leads in Argentine agriculture

HMSA, a civil engineering firm and distributor for brands such as T-L, RainBird and GRAF, partnered with La Vicuña on a 360° marketing plan aimed at growers looking into centre-pivot irrigation.

+300Contacts
1.6MImpressions
+5kURL clicks
+25kWebsite sessions
+10kUnique users
ARGeo · Argentina

The challenge

Reaching Argentine farmers interested in centre-pivot irrigation, a high-value product with a long decision cycle, and turning that interest into qualified sales contacts.

What we did

The strategy paired qualified lead generation through paid media campaigns with one-to-one follow-up, sharing information on the safety, warranty and performance of the equipment.

Results

Over 300 contacts, 1.6M impressions, over 5k URL clicks, over 25k sessions and over 10k unique website users. With full support from La Vicuña, HMSA closed contracts with the leads it generated.

T-L pivot irrigating a wheat field at dusk
T-L centre-pivot irrigation systems distributed by HMSA

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