+367Active users · week 1
3.3kEvents tracked
2kPage views · first 7 days
+600Scroll events
+2minAverage reading time
100%User stickiness (DAU/MAU)
The challenge
Launching a brand-new platform, with no existing audience, that lets people explore the trails of Argentina's national parks in 3D, and getting them to come back.
What we did
- Web development: design of the experience and of the 3D-rendered maps and trails.
- Tracking: event measurement to understand how the platform is used.
- Launch strategy to reach the first audience.
Results
In its first week Sliabh reached over 367 active users and 3.3k tracked events, with strong interest from Buenos Aires (CABA and GBA), Rosario, Santa Fe, Córdoba and Mendoza, alongside audiences in U.S. cities (Savannah, New York, Boardman, Prineville, Dallas, among others) and European cities (Stockholm, London, Madrid, Berlin, Rome, Dublin, Oslo, among others).
100% user stickiness confirms that visitors kept coming back, and the project landed its first sponsors within the first month.
